Arstechnica
YouTube Enhances TV App with AI and QR Code Features
First seen 10 Nov 2025, 11:52 UTC
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YouTube introduced updates to its TV app aimed at enhancing user experience. Key features include QR codes for shopping directly from videos and AI-powered upscaling. These updates are part of YouTube's strategy to strengthen its presence in the living room, as it has captured 12.4% of total audience time spent watching television, surpassing competitors like Disney and Netflix.
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