YouTube Enhances TV App with AI and QR Code Features

YouTube Enhances TV App with AI and QR Code Features

First seen 10 Nov 2025, 11:52 UTC TechcrunchArstechnica 8.8

Article Content

Browse articles
ThreatCluster

YouTube introduced updates to its TV app aimed at enhancing user experience. Key features include QR codes for shopping directly from videos and AI-powered upscaling. These updates are part of YouTube's strategy to strengthen its presence in the living room, as it has captured 12.4% of total audience time spent watching television, surpassing competitors like Disney and Netflix.