generalgruppo.it rocketreach.co/general-gruppo-profile_b68428f5c6158b62 General Gruppo / General s.r.l. is a family-owned Italian retail chain founded in 1975 by Pietro Paolo Tognetti and Silvana Bonugli, headquartered in Querceta (Seravezza, Lucca, Tuscany). Historically known as IperSoap — one of Italy's first home-care and personal-hygiene retail formats — it reached ~250 stores in 2019 and €150 million in revenue (2018). In 2020 it began rebranding into the unified PiùMe banner (merging Iper
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