UK fashion retailer ASOS has reportedly been hacked, and its customers are finding out it in an unusual way.
UPDATE: Oct. 7, 2026, 8:30 a.m. ASOS has indeed experienced a cyber security incident. The company's statement is as follows: "ASOS can confirm that, at around 10am today, an unauthorised customer notification was sent to ASOS customers. We are investigating unauthorised activity involving third-party platforms that we use to communicate with customers. We took immediate action to restrict access to the notification platforms and are working with our internal and external specialist advisers, as well as all relevant authorities. Basic personal information including name and details may have been accessed. We do not believe that payment-card information or account passwords, were impacted." The company pointed out that its website and app continue to operate as normal.
According to the BBC , shoppers in the UK are being spammed with pop-up messages from within the official ASOS app, seemingly sent by hackers who have seized control over some part of ASOS' IT systems.
"Dear ASOS DPO and IT, we have fully compromised the Snowflake instance. Engage with us, or we will leak it," reads one message, per an X user posting a screenshot on Tuesday.
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Judging by posts on social media, the incident appears to be fairly widespread, with dozens of people reporting that they've received this message.
Snowflake is a data storage company which ASOS may be using, though Snowflake's official website doesn't mention it in its list of partners . ASOS itself hasn't posted anything the incident through its official channels; Mashable has contacted the company and will update this article when we hear back.
For now, ASOS app users should refrain from using the app and they should definitely not click the link included in the pop-up message. If you must know, the link leads to a Telegram channel of a group called the "Xuanye Group," which has used the channel to brag hacking ASOS.
Stan is a Senior Editor at Mashable, where he has worked since 2007. He's got more battery-powered gadgets and band t-shirts than you. He writes the groundbreaking thing. Typically, this is a phone, a coin, or a car. His ultimate goal is to know something everything.
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