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tools.eurolandir.com • October 6, 2026

ASOS can confirm that , at around 10am today, an unauthorised customer notification was sent to ASOS customers.

We are investigating unauthorised activity involving third-party platforms that we use to communicate with customers. We took immediate action to restrict access to the notification platforms and are working with our internal and external specialist advisers, as well as all relevant authorities.

B asic personal information including name and details may have been accessed. We do not believe that payment-card information or account passwords, were impacted.

Our website and app are operating as normal, with no current disruption to any aspects of our operations. Customer trust is incredibly important to us, and if the situation changes an update will be provided as appropriate.

The Company has cyber security insurance with a large global provider, including business continuity insurance. It is too early to quantify any potential impact on trading.

For further information:

Phil Clark, Head of Strategy & Investor Relations

Email: [email protected]

Hannah Alderman, Investor Relations Manager

Jonathan Sibun / Will Palfreyman

Founded in 2000, ASOS has 16.5m active customers in over 100 markets. We bring fashion lovers around the world the best and most relevant fashion through our unique own brands including ASOS DESIGN, ARRANGE, COLLUSION, Topshop and Topman, styled with the most exciting products from local and global partner brands. With our expert in-house design team and agile and flexible commercial model, including ASOS Fulfilment Services, Partner Fulfils, and Test & React, we make the latest trends accessible to all and give customers the confidence to be whoever they want to be.

The full story

This article is one source in a clustered incident — the cluster page carries the summary, timeline and every other outlet covering it.

ASOS Confirms Data Breach Following Unauthorized Notification to Customers On October 6, 2026, ASOS confirmed a data breach after an unauthorized push notification was sent to customers via its app, claiming that hackers had compromised their Snowflake data instance. The notification, which was addressed to ASOS's data protection officer and IT teams, warned of potential leaks of basic personal information, including names and details, but ASOS stated that payment card information and account passwords were not impacted. The company is currently investigating the incident and has restricted access to its notification platforms. ASOS has reassured customers that its website and app are operating normally, and it has cyber-security insurance in place. The incident has raised concerns about potential phishing scams targeting customers, as attackers may exploit the situation to gain further access to sensitive information. ASOS's shares fell by over 12% following the incident, highlighting the potential financial and reputational impact of the breach. 70 sources 58

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