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SDAIA and CST launch 'It's AI' campaign to raise awareness of deepfakes

Telecompaper • October 20, 2026

The Saudi Data and Artificial Intelligence Authority (SDAIA) and the Communications, Space and Technology Commission (CST) have launched an awareness campaign titled 'It's AI' to highlight the risks of deepfake technologies and promote responsible digital media consumption. It addresses the growing prevalence of AI-generated videos and fabricated media that closely mimic reality, warning of their potential to spread misinformation and undermine public trust.

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Saudi Arabia Launches Campaign Against Deepfake Risks On October 15, 2026, the Saudi Data and Artificial Intelligence Authority (SDAIA) and the Communications, Space and Technology Commission (CST) launched the 'It's AI' campaign to raise awareness about the risks associated with deepfake technologies. The initiative aims to educate the public on identifying fake videos, synthetic audio, and other AI-manipulated content that can lead to misinformation, fraud, identity theft, and reputational damage. The campaign encourages individuals to verify sources and exercise caution before sharing viral content. It is part of Saudi Arabia's broader efforts during the 2026 Year of Artificial Intelligence to promote responsible AI usage. The initiative responds to the increasing prevalence of AI-generated media that can closely mimic reality, posing significant risks to public trust and personal data security. 2 sources 28

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It's AI