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Saudi Arabia Launches Campaign Against Deepfake Risks

Saudi Arabia Launches Campaign Against Deepfake Risks

First seen 20 Oct 2026, 19:15 UTC • •
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ThreatCluster AI
ThreatCluster •October 20, 2026 at 20:48 UTC
  • •The 'It's AI' campaign addresses deepfake risks in Saudi Arabia.
  • •Public guidance emphasizes source verification before sharing content.
  • •The initiative is part of the 2026 Year of Artificial Intelligence efforts.

On October 15, 2026, the Saudi Data and Artificial Intelligence Authority (SDAIA) and the Communications, Space and Technology Commission (CST) launched the 'It's AI' campaign to raise awareness about the risks associated with deepfake technologies. The initiative aims to educate the public on identifying fake videos, synthetic audio, and other AI-manipulated content that can lead to misinformation, fraud, identity theft, and reputational damage. The campaign encourages individuals to verify sources and exercise caution before sharing viral content. It is part of Saudi Arabia's broader efforts during the 2026 Year of Artificial Intelligence to promote responsible AI usage. The initiative responds to the increasing prevalence of AI-generated media that can closely mimic reality, posing significant risks to public trust and personal data security.

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Timeline

2026-10-15
Launch of 'It's AI' campaign
SDAIA and CST introduced the campaign to raise awareness about deepfake technologies and their risks.
Konsulteer
2026-10-20
Campaign details reported
Telecompaper reported on the campaign's focus on misinformation and public trust issues related to deepfakes.
Telecompaper

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Common questions

What is the purpose of the 'It's AI' campaign?
The campaign aims to raise awareness about the risks of deepfake technologies and promote responsible digital media consumption.
Who launched the campaign?
The campaign was launched by the Saudi Data and Artificial Intelligence Authority (SDAIA) and the Communications, Space and Technology Commission (CST).
What should individuals do to protect themselves from deepfakes?
Individuals are encouraged to verify sources and be cautious before sharing viral or controversial content.