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AI Deepfake Political Ads Spark Controversy in Victoria Election

AI Deepfake Political Ads Spark Controversy in Victoria Election

First seen 4 Nov 2026, 23:19 UTC • •
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ThreatCluster AI
ThreatCluster •November 5, 2026 at 10:24 UTC
  • •Labor and Liberal parties are using AI-generated deepfake videos in their election campaigns.
  • •The deepfake videos have led to calls for a ban on misleading political advertising.
  • •Experts warn that the use of AI in politics could further erode public trust.

In the lead-up to the Victorian state election, both major political parties are using AI-generated videos, leading to significant controversy. The Labor Party released a deepfake video featuring Liberal leader Jess Wilson making false claims about healthcare costs, while the Liberal Party countered with its own AI-generated content. The deepfake videos have prompted calls for a ban on such political advertising, with experts warning of the erosion of trust in politics. The Victorian Greens are advocating for stricter regulations against misleading political ads. The election campaign has seen accusations of misinformation and manipulation, with both sides defending their use of AI technology in political messaging. The situation highlights the growing concern over the impact of AI on political discourse and public trust.

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Timeline

2026-11-01
Labor posts AI deepfake video
Labor released a video featuring a deepfake of Jess Wilson making false healthcare claims, sparking backlash.
Canberratimes.Au
2026-11-04
Liberal Party responds with AI content
The Liberal Party posted AI-generated videos of Premier Ben Carroll, including one depicting him asleep on a horse.
Dailytelegraph.Au
2026-11-05
Calls for ban on AI political ads
The Victorian Greens called for a ban on AI-generated political ads following the controversy over deepfakes.
Theguardian

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Common questions

What claims were made in the deepfake videos?
The Labor deepfake claimed that under a new healthcare plan, a heart attack would cost $150,000, which was false.
What are the responses from the political parties?
Labor defended its use of deepfakes as a representation of the opposition's stance, while the Liberals criticized the video as misleading.
What regulations are being proposed?
The Victorian Greens are advocating for a ban on AI-generated political ads to prevent misinformation.