Surge in Fake Amazon Domains Ahead of Prime Day 2026

Researchers at Check Point identified 6,843 fraudulent Amazon-themed domains registered in the six months leading up to Prime Day 2026, with 9.2% classified as malicious or suspicious. The peak registration occurred in April 2026, with 1,446 domains created. Phishing campaigns targeting shoppers include fake storefronts and emails designed to steal personal and financial information. The surge in domains coincides with the Prime Day event, which runs from June 23 to June 26, 2026, across 22 countries. The tactics employed by cybercriminals mirror previous large-scale phishing operations, indicating a growing trend in domain-based fraud. Shoppers are advised to verify URLs directly and exercise caution with unsolicited communications. The findings highlight the increased risk during major retail events, which create a favorable environment for cybercriminals.

Key Points: • Nearly 7,000 fake Amazon domains were registered ahead of Prime Day 2026. • 9.2% of the identified domains were classified as malicious or suspicious. • Phishing tactics include fake storefronts and deceptive emails targeting consumers.