Bluesky Sees User Surge Amidst X's Controversial Election Coverage

Bluesky, a social media platform, gained 1 million new users in the week following the U.S. election, bringing its total to 15 million. This surge is attributed to users migrating from X, particularly after controversial posts related to the election. Bluesky, which was previously invitation-only, opened to the public in February and has been building its moderation tools. Despite this growth, X reported record engagement during the election, with 942 million posts. Bluesky's growth has been previously noted during events like X's ban in Brazil. The platform's features include a discover feed and direct messaging, similar to X. Bluesky's competitive stance against X has been highlighted through social media posts. The platform aims to modernize its video features to retain users. The overall user retention curve reflects typical trends in social media growth.

Key Points: • Bluesky gained 1 million users post-U.S. election, totaling 15 million. • The platform's growth is linked to users leaving X due to controversial content. • Bluesky aims to enhance video features to improve user retention.