Deepfake Scams Target Australians Using AI Technology

Deepfake Scams Target Australians Using AI Technology

First seen 16 Aug 2026, 15:01 UTC TheguardianUa.NewsNine.Auwww.afr.comSbs.Au+7 70.2

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Scammers in Australia are increasingly using AI-generated deepfake videos of celebrities and politicians, particularly Prime Minister Anthony Albanese, to promote fraudulent investment schemes. The Australian Securities and Investments Commission (ASIC) reported that Australians lost $7.4 million to these scams involving deepfakes of ten frequently impersonated public figures. The scams typically involve fake investment platforms that lure victims with promises of high returns, using manipulated videos to create a false sense of legitimacy. In the last financial year, ASIC dealt with over 19,400 scam cases, a significant increase from previous years. The deepfake videos often feature real footage combined with fake audio, misleading viewers into believing they are legitimate investment opportunities. The rise in these scams is attributed to the growing sophistication of AI technology, making it easier for scammers to create convincing content. ASIC has removed thousands of phishing links and fake investment platforms in response to this surge in fraudulent activity.

Key Points: • Australians lost $7.4 million to deepfake investment scams involving public figures. • Scammers are using AI technology to create convincing deepfake videos for fraud. • ASIC reported a 182% increase in scam cases over the past year.

Timeline

2026-08-16
ASIC warns of deepfake scams
ASIC reported a sharp rise in investment scams using deepfakes, with Albanese being the most impersonated figure.
Theguardian
2026-08-16
UA News covers deepfake scams
UA News reported on the significant financial losses Australians faced due to deepfake scams, with Albanese at the forefront.
Ua.News
2026-08-16
Australian Financial Review reports on YouTube scams
The AFR reported on deepfake ads featuring Albanese on YouTube, prompting calls for action from tech companies.
www.afr.com
2026-08-17
Nine News reports on AI deepfake scams
Nine News highlighted the use of deepfake videos of its personalities in scams, emphasizing the growing threat to Australians.
Nine.Au