India's 2026 IT Amendment Addresses Deepfake Regulation

• •India's 2026 IT Amendment provides clear guidelines for regulating deepfakes.
• •The amendment allows intermediaries to remove harmful content without losing safe harbor protections.
• •New compliance obligations include user notifications and warning requirements for synthetic media.

On February 20, 2026, India implemented the IT (Intermediary Guidelines and Digital Media Ethics Code) Amendment Rules, which introduced a new framework for regulating synthetic media, specifically targeting deepfakes and AI-generated content. This amendment defines 'synthetically generated information' (SGI) and establishes compliance obligations for intermediaries, including periodic user notifications and warning requirements for platforms enabling SGI creation. The amendment aims to clarify the liability of intermediaries under Section 79 of the IT Act, allowing them to remove harmful content without losing their safe harbor protections. This proactive approach contrasts with the reactive nature of previous regulations, which required intermediaries to act only upon receiving actual knowledge of unlawful content. The amendment is a significant step in addressing the challenges posed by the rapid proliferation of synthetic media, which can mislead users and distort factual realities. The regulatory landscape is evolving as other jurisdictions grapple with similar issues, but India's direct legislative approach stands out. The amendment is expected to impact various stakeholders, including social media platforms, content creators, and users.