Influencer Sues EBY Over Unauthorized AI-Generated Deepfake Video

• •Molly Tranchin alleges EBY altered her promotional video into a non-consensual deepfake.
• •The lawsuit raises important legal questions about AI use in influencer marketing and consent.
• •Tranchin seeks damages and removal of the altered content from EBY's platforms.

Molly Tranchin, a body-positive influencer known as 'FashionVeggie,' filed a lawsuit against EBY Inc. on June 9, 2026, for allegedly creating and posting an explicit AI-generated deepfake video without her consent. Tranchin claims that the original content, which she created under a contractual agreement, was altered to expose parts of her body not shown in the original footage. The lawsuit cites breach of contract, copyright infringement, and violations of California's nonconsensual deepfake statute. Tranchin seeks monetary damages and injunctive relief to remove the altered video from EBY's platforms. The case highlights the legal implications of using AI in content creation and influencer marketing. As generative AI technologies evolve, the legal landscape surrounding consent and content modification is becoming increasingly complex. The influencer has over 400,000 followers on Instagram and emphasizes a family-friendly, body-positive image.