Jennie Deepfake Controversy Sparks Legal Action in South Korea

• •Jennie's agency is taking legal action against the distribution of a controversial deepfake video.
• •The unverified video has surpassed 10 million views and raises concerns about AI-manipulated content.
• •South Korean laws impose severe penalties for the creation and viewing of non-consensual deepfake material.

A viral video allegedly showing BLACKPINK's Jennie experiencing a wardrobe malfunction during her performance at Summer Sonic 2026 has raised concerns about deepfake technology and its misuse. The video, which has not been verified, has garnered over 10 million views, prompting Jennie's agency, OA Entertainment, to announce legal action against the distribution of maliciously edited content. South Korean laws, revised in October 2024, impose severe penalties for creating or viewing sexual deepfakes, including up to seven years in prison for creators and three years for viewers. The incident highlights a troubling trend, as the number of sexual deepfake videos targeting K-pop stars has quadrupled in the past year. The authenticity of the video remains unverified, and the agency is committed to pursuing legal measures without leniency.