Meta Faces Backlash Over Facial Recognition in Smart Glasses

• •Over 70 organizations demand Meta halt facial recognition in smart glasses.
• •The 'Name Tag' feature could allow covert identification of individuals in public.
• •Meta's plans have raised significant civil liberties concerns and calls for regulatory action.

More than 70 advocacy organizations, including the ACLU and EPIC, have urged Meta to abandon its plans to integrate facial recognition technology into its Ray-Ban and Oakley smart glasses, known internally as 'Name Tag.' The coalition argues that this feature would enable stalkers, abusers, and federal agents to identify individuals in public without consent, posing significant risks to civil liberties. Internal documents suggest Meta aims to exploit the current political climate to launch this feature, anticipating that civil society groups would be distracted by other issues. The groups demand that Meta disclose any instances of its devices being misused in harassment or stalking cases and consult with privacy experts before proceeding. The letter emphasizes that the technology would endanger vulnerable communities and undermine civil rights. EPIC has previously called for investigations into Meta's privacy practices and views the introduction of facial recognition as a major escalation of surveillance capabilities. The current status is that the coalition is actively campaigning against the rollout, seeking regulatory intervention.